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Founded in the year 1901, M/s Chanda Anjaiah
Parameshwar (CAP) –a family owned business – has
established itself as one of the leading Gold and
Silver bullion merchants of India. And all through
its long and eventful course, CAP has unfailingly
lived up to the values of accountability, integrity
and reliability which have endowed it with
unrivalled acclaim and distinction. In fact, CAP is
one of the top three Gold and Silver bullion
merchants in India with Hallmark Certification.
Above all, CAP's Continued legacy of selling
flawless Gold and Silver bullion of 999 per cent
purity at genuine prices has ensured its emergence
as the first, the last and the only destination in
South India and especially AP for purchasing these
timeless metals.
Today, buoyed by ever-increasing growth rate and
expanding client base, CAP is aiming to make its
golden presence felt nationally and internationally
by initiating strategically located subsidiaries in
India and across.
Following in the footsteps of his father, Shri
Chanda Parameshwar – the eldest son of Late Shri
Chanda Anjaiah- played a pivotal role in expanding
the size and operations of the organization. He is
accredited for making CAP's foray into the realm of
retailing Gold AND Silver besides inspiring the
organization’s progress on to the international
stage.
Shri. Chanda Narasimha Rao son of Late Shri Chanda
Anjaiah, Has re-structured the policies of the group
and has created effective guidelines in improving
the wholesale business of gold and silver
trading.
Seeing family involved in jewellery trading
Venkatesh son of Shri Chanda Parameshwar Rao has
joined CAP in the year 1999. He has strengthened the
company by effectively handling financial and
marketing aspects. He is the one who has transformed
the . Shri Chanda Parameshwar (Chairman)
Following in the footsteps of his father, Shri
Chanda Parameshwar – the eldest son of Late Shri
Chanda Anjaiah- played a pivotal role in expanding
the size and operations of the organization. He is
accredited for making CAP's foray into the realm of
retailing Gold AND Silver besides inspiring the
organization’s progress on to the international
stage.
Shri. Chanda Narasimha Rao son of Late Shri Chanda
Anjaiah, Has re-structured the policies of the group
and has created effective guidelines in improving
the wholesale business of gold and silver
trading.
Following the footsteps of his grandfather and
father Shri. Chanda Parameshwar Rao, joined CAP in
1987 and slowly commenced retailing of jewellery and
trading of old gold jewellery in Andhra Pradesh. He
played a key role in initiating import of gold in
south India through NA under OGL and SIL (schemes by
govt of India) during 1996.
Srinivas Rao son of Shri. Chanda Narashima Rao
joined the business in the year 1994. After
retailing of jewellery and trading of gold jewellery
established a retail jewellery outlet in the name of
M/s CHANDA JEWELLERS in General Bazaar,
Secunderabad.
Son of Shri Chanda Parameshwar Rao, Sudhir had
joined the family business in the year 2000. Working
under the guidance of his father and brothers, he
has created his own mark in the business and played
a significant role in handling assets of the
company. He holds a key role in establishing the
jewellery flagship store Kalasha Fine
Jewels.
Inspired by family legacy, Chanda Abhishek has
joined the family business in the year 2011. Under
his guidance company adapted “Change Management” and
made technological advancements to match evolving
market dynamics. Was instrumental in expanding the
bullion business to Karnataka & Tamilnadu. Played a
vital role in diversification by setting up
jewellery flagship retail store “Kalasha Fine
Jewels” in Hyderabad and also expansion of retail
stores in Vijayawada & Bengaluru.
To explore and utilize every plausible opportunity
to bring CapsGold mark gold within accessible and
affordable reach of all through the world.
To quality our progress with expanding reach,
presence and ultimately consolidate our position as
a strong international player transcending regional
and national levels in a phased order.
To surpass expectations of our trusted clientele and
make our brand synonymous with excellence across the
world.
To be relentless in uploading the founding
principles of the organization like quality,
reliability, accountability and transparency and
offer our clients 'only with the best'.
To constantly evolve with changing times and
unreservedly implement all novel mechanisms which
serve to customers’ interest.
To keep the customer at the heart of all our
endeavors and focus in improving our services by
accommodating their desires in our scheme of things
apart from keeping up to prompt deliveries and top
quality standards.
